“...they gave invaluable input on every level from Information Architecture, to editorial content, social media, reorganisation of our MindBody site and design aesthetic....”
The Shala website had been using a competitive product for many years, but had found the widgets used from this solution to fail over time on certain devices - heavily restricting potential sign-ups on mobile devices. They then opted to move to another web-based technology, but didn't like the fact they were tied in to that CMS and didn't own the pages developed for them.
"We saw how poor the designs were from the established web-based solution and the limitations and speed issues in the widget approach - so knew we could improve the offering of both, but the major advancements would come from the users journey, SEO and ongoing analytics... using the existing the solutions, the centres will be very confused on what campaigns actual sell products."
"Not only do they have an incredibly talented technical team, they gave invaluable input on every level from Information Architecture, to editorial content, social media, reorganisation of our Mind Body site and design aesthetic.", Ella Millroy, Head of Operations, The Shala.
Ella Millroy went on to say, "The creative journey was a really enjoyable one, as collaborative as I needed it to be so that our site really reflected what we wanted it to about our business. Each stage of the process was project managed with high professionalism down to the last phase of every tiny meticulous detail."